The UK’s CPG sector has been instrumental in advancing retail media, paving the way for broader market growth. However, as other industries—like DIY, Technology, and Beauty—expand their retail media efforts in countries like Germany and France, there are valuable lessons to be learned. What can we gain from understanding the unique challenges and approaches of these different industry verticals in different countries? 
This session will explore insights from developing retail media—both from the buy and supply side—across different verticals and explore whether retail media networks can evolve in similar ways, or follow unique paths based on industry / sector demands.